Top 5 Beauty Retail Apps in South Africa Q2 2022

During the second quarter of 2022, the top 5 beauty retail applications in South Africa displayed varied performance metrics across weekly downloads, revenue, and active users. Sensor Tower provides these insights, and more detailed analysis can be found there.

VILLA FRAGRANCES saw its weekly downloads peak in the week of June 13 with around 1K downloads. However, downloads decreased towards the end of June, falling to approximately 356 in the final week.

Maskscara had a fluctuating download trend throughout the quarter. The highest downloads were recorded in the week of April 25 with about 314 downloads, while the lowest was in the final week of June with just 46 downloads.

Shop for Avon Cosmetics maintained a relatively stable download rate, peaking at 109 downloads in the week of May 30. The lowest download figures were around 44 in the first week of April.

Nu Skin Vera experienced a significant increase in weekly downloads, starting from just 3 downloads in mid-April to a peak of 137 in the week of June 6. The quarter ended with 79 downloads in the final week of June.

Think Dirty showed varied performance in its metrics. The app saw a peak in weekly revenue at $41 in the week of May 23. Downloads were highest in the week of April 25 at 122, while the lowest was just 2 in the last week of June. Weekly active users remained relatively stable, peaking at around 1.17K in the week of April 25 and ending the quarter with 1.03K users.

These applications illustrate the dynamic nature of the beauty retail app market in South Africa. For more detailed insights, explore the data on Sensor Tower.